SDThe DriveShaw Dealer Training Group
Free · The Drive, Issue #1

Read the first issue free.

A short comic about a young advisor, a customer who says no, and the manager who walks over. It ends with one lesson you can use on the drive tomorrow.

Preview site: signups open at launch.

CHAPTER ONEThe Sale Starts at NoTHE TO · VOLUME ONETuesday, 4:40 p.m.The service drive.YOUR FRONT BRAKES FAILEDOUR INSPECTION.THE TOTAL TODAY IS $389.99.NO THANKS.I'LL THINK ABOUT IT.Customers are leavingwith failed items.STEPHANIE, I'VE GOTA TO AT DESK THREE.SUHI, I'M STEPHANIE.I'M THE SERVICE MANAGER.MAY I ASK YOU A QUESTION?SULOOK, I JUST DON'T HAVETHE MONEY TODAY.IF I HEAR YOU CORRECTLY, $389.99 ISN'TIN THE BUDGET TODAY. IF I WERE IN YOURSHOES, I MIGHT FEEL THE EXACT SAME WAY.ARE YOU AWARE OF THE CONSEQUENCESOF NOT TAKING CARE OF THIS TODAY?The sale starts at no.1
The lesson in Issue #1

Who wins when a manager takes the TO.

The manager

The manager is the mentor

Every TO is a lesson for the advisor watching. He learns along the way how to do it, keeps growing, and keeps all the money.

The advisor

Growing the paycheck

He hears a "no" handled right, then does it himself. His paycheck and his career grow with him.

The customer

Needs taken care of

A safe, reliable car: safety, performance, reliability and dependability, and an investment protected.

The dealership

People who grow

Its people grow, and the dealership makes more money.

Teaching a class?

Printed copies of Issue #1 are handed out free in every Shaw class.

See live mentoring